'Selfie' a romantic situational comedy series, is all set to premiere on Tuesday, Sept. 30, at 8:00 pm on ABC Network. The new show features Karen Gillan and John Cho and revolves around the world of social media. The series has been created by Emily Kapnek, who is also the show's executive producer for Warner Bros.

The storyline of the show follows the life of one Eliza Dooley, a woman who is fixated with becoming a celebrity by using various social media platforms, counting Instagram as well as constantly taking selfies. Eventually, she realizes that she actually needs to find people with whom she can be friends physically, rather than 'becoming friends' online.

Consequently, Eliza hires Henry Higgs, a marketing self-image guru. On his part, Higgs takes on the responsibility of rebranding Eliza's image, and at the same time, shows his client that life has much more to offer than just social media.

'Selfie' is inspired by George Bernard Shaw's Pygmalion. The characters Eliza Dooley and Henry Higgs represent Shaw's Eliza Doolittle and Henry Higgins, both in their names as well as in their roles and relationship in the storyline.

Apart from Karen Gillan and John Cho, the show also features Tim Peper, Da'Vine Joy Randolph, Allyn Rachel and David Harewood.

Even as 'Selfie' has been taking some heat, actor John Cho tells doubting viewers to give the show a chance. In fact, the pilot is already available to watch on Hulu, and has been met with very mixed reactions. Several media reports are judging the show on its superficial name and theme, but John Cho wants viewers to realize that 'Selfie' is set up to critically examine our social media obsession, not encourage it.

Talking to TIME, Cho said, "If you think you're going to dislike the show, watch the show - there's somebody who would dislike the show on the show," Cho told the magazine.

Saying that he is personally very skeptical of the so-called selfie culture, Cho said, "I am a little curmudgeonly about new media."

As a result, Cho understands why the concept of the show might put people off. "I was scared that people would never watch the show because 'selfie' of course sounds terrible," he says, "And it should! It is a good gag reflex we have as a society, that we hear the word selfie and dislike it. Maybe we should loathe the concept a little bit."