PayPal released a full page advert in the New York Times seemingly attacking Apple's new Internet payment service, Apple Pay, for its privacy measures, or lack thereof.

"We the people want our money safer than our selfies. PayPal, protecting the people economy," read the ad.

The eBay-owned company's recent advertisement did not directly mentioned Apple's name, but it appears to be in reference to the recent iCloud hacking incident, where intimate and explicit pictures of famous celebrities like 'The Hunger Games' actress Jennifer Lawrence and "Umbrella" singer Rihanna were leaked.

Since the private photographs were leaked, Apple claimed that the incident was caused by weak usernames and passwords, rather than a security breach of iCloud.

The published advertisement is said to be PayPal's third attack towards its new competitor.

Rob Skinner, PayPal's Director of Communication, stated in an interview that handling payments may be difficult for Apple.

"Nobody can dispute Apple's strong track record, but payments is a difficult area. It's much more difficult to do payments than to keep a live stream working," he said.

The PayPal official's statement is also said to be hinting at one of Apple's recent failures, where that company struggled to broadcast the launch event of iPhone 6 on the Internet.

Skinner went on to mention, "We're quite surprised that Apple Pay has limited functionality. You can't expect people just to swap their leather wallets for digital ones, you have to offer more and there is nothing to reward loyalty or provide offers or anything built in with Apple Pay," stated Skinner.

Although some might view PayPal's attacks against Apple as creative, other people believe that the "Safer than our Selfies" ad may be the "dumbest ad ever."

Keith Rabois, PayPal's former executive vice president, stated through his Twitter account that PayPal's recent ad is not a very smart move for the company.

"Dumbest move in the history of the company, and maybe business history," the former PayPal executive tweeted regarding the recent ad.

Rabois went on to continue expressing his belief through a series of tweets that show how wrong PayPal is for attacking Apple, a much bigger company. The former PayPal executive basically said that PayPal attacking Apple Pay over security measures is like a "pot calling the kettle black."