Iron Man 3 opens in UK cinemas April 25; and Marvel invite you to become part of the superhero experience. 'Become Iron Man' puts fans into the heart of the action by creating a virtual reality Mark 42 armour testing experience guided by JARVIS (Paul Bettany). 

'Become Iron Man' tour in UK:

Manchester Trafford Centre -- April 13 and 14

Sheffield Meadowhall -- April 20 and 21

Dundrum Town Centre, Ireland -- April 24

London Westfield Shepherds Bush -- April 27 and 28

Developed by Marvel in partnership with augmented reality specialist Apache and supported by 3D provider RealD, the 'Become Iron Man Experience' uses cutting-edge motion-sensor technology to create a virtual experience. It is one thing to watch heroic movies, but a whole other thing to become the main character and try out the heroic stature for yourself. There is no better way to find out than testing the Mark 42 armour before it's on the big screen.

Marvel's IRON MAN 3 opens in UK cinemas on April 25th in 3D, RealD 3D, IMAX 3D & 2D in selected cinemas.

Iron Man 3 opens in the U.S. on May 3rd, 2013.