iPad editions weren't the first place that companies wanted to place their advertising money in the past, but that seems to be changing.

Advertisers seem to be catching on to using magazine publishers iPad editions and the numbers are showing it. 

In the first quarter, the number of ad units in magazines' iPad editions jumped 23.6% from the same period in 2012, according to a report from Kantar Media and the Publishers Information Bureau. The report, which looked at 58 magazines with monitored print and iPad editions, found that the number of ad pages in the titles' print editions was roughly flat in the first quarter, with 10,707. But the number of iPad ad units climbed to 5,961 in 2013 from 4,824 the year prior. Total print ad pages and iPad ad units combined increased 7.5% year-over-year, the report said. (via Adage)

The cost for iPad ads are still high with more production costs for interactivity but more ad companies are still crossing over. 

"There's real growth in marketers saying "Let's move on, let's go into this platform," says Chris Kevorkian, chief marketing office at MPA-Association of Magazine Media. 

Americans that own a tablet has doubled from 18% to 34% in the past year. 

"IPad is a big revenue driver for us," Mr. Wiley of Bloomberg Businessweek said. The publication, which in May had more than 225,000 mobile- & tablet-app subscribers, saw first-quarter ad revenue on the app grow 147% from last year.

Reports are that retailers such as Best Buy have just received new shipments of iPad 4's and iPad Mini's, so this fuels speculation that the much anticipated iPad 5 and iPad Mini 2 will not be releasing soon. 

No official word on when the iPad 5 and iPad Mini 2 will be released.