Rumors and speculation about the music industry's power couple has been getting crazier by the day. Each tabloid and entertainment publication has a different take on the issue about whether or not the two are really heading towards a split.

However, there are suggestions that the "Drunk in Love" duo might only be playing the public's interest. In their recent "On The Run Tour" leg in Seattle, Washington, last Wednesday night, the couple is apparently on a PDA spree. During their set, the two just couldn't keep their hands off one another. At some point in the show, the multi-award winning rapper enveloped his "Queen B" in his arms while nuzzling on her neck in front of 40,000 spectators.

However, this could all be just for show. The New York Daily News hinted that the couple's charade of affection is done to prevent jeopardizing their tour's ticket sales drive.

"It's so obvious now it's embarrassing," an insider tells the publication, "Around the time the tour ends, they'll make a choice on whether they want to separate or admit trouble."

To make the issue even more complicated to decipher, the former Destiny's Child singer uploaded a rather cute family photo of her hubby holding their daughter in a sunny beach-setting background on Tuesday, July 29. She says in the caption, "My favorite hue is JayZ Blue."

If one can recall, this rumor of separation started when the New York Post released the news after the songstress went apartment hunting all by herself. This happened weeks after the Solange versus JayZ incident.

Through all of these assumptions, we have to remember that Bey and Jay, after all, are masters of publicity. They could be doing these stunts for whatever reason, and only time can tell if it's all for show.