Singer/songwriter and popular worship leader Jason Bare is partnering with his fans for a new CD, Love Is Alive, by raising capital for the project through Kickstarter, a crowd-funding platform for creative projects.
"Here we are on the threshold of a brand new, full-length record! This one is a bit different from my previous projects," Bare says. "This record is totally vertically-focused, emphasizing the love that burns in all of us for the heart of God. We had a very successful Kickstarter campaign during the production of my Christmas record a couple of years ago, and I am excited to once again partner with our fans to bring this new music to fruition."
Bare funded his 2011 holiday release, Have You Heard, featuring the No. 1 radio single "For The First Time," through Kickstarter.
Bare has assembled a number of veterans from the Christian music industry for the new project. Luke Buishas and Aaron Rice, who have worked with the likes of Mandisa, TobyMac and Rachel Lampa, are on board to produce Love Is Alive. In preparation for the new album, Bare has been writing with several acclaimed songwriters, including Jennie Lee Riddle ("Revelation Song") and Rice, who was nominated for a Grammy for TobyMac's "Made To Love."
Bare joins a growing list of musicians and other creative people who are utilizing Kickstarter for new projects. Popular Christian artists Shaun Groves, Thousand Foot Krutch, John Schlitt and Cheri Keaggy all funded their most recent CDs through Kickstarter, as did Five Iron Frenzy, which exceeded its goal by more than 500 percent to record the band's latest CD.
Pledges are taken on Bare's personal Kickstarter site (kickstarter.com/projects/jasonbare/the-new-project-love-is-alive-from-jason-bare) and powered by Amazon, enabling backers' credit cards to be charged via a secure website—but only after the goal is met. If the goal is not met by the Kickstarter deadline, no money is collected from supporters and the project is not funded. Supporters can choose from a variety of incentives, depending on the pledge level, including a concert by Bare, an invitation to the CD Release Party in Nashville, and a mention in the CD liner notes. The deadline for pledges is July 8.