UK Advertising Standard Authority Investigates No Man's Sky Marketing Materials

In line with Hello Game's "No Man's Sky," the game is reportedly under investigation.

The United Kingdom's Advertising Standard Authority or ASA is scrutinizing the action-adventure game for allegedly misleading its players with its videos, online screenshots, and descriptions, Ars Technica has learned. As per the publication, the aforementioned did not match the game's final output.

As per Reddit user AzzerUK, the alleged game features are covered by regulations on provision of advertising materials that could mislead a consumer in some way. These include displaying things that do not actually exist. It is added that the ASA had received a number of complaints with regards to some issues that were seen as the "most clear-cut" problems, among others.

In terms of videos, the variables include the user interface design, ship flying behavior, animal behavior, space combat, structures and buildings, flowing water, aiming systems, and galaxy warp and loading time speed. The complaints on the screenshots cover the creature size, ship and sentinel behavior, in addition to structures and buildings.

As for the general store page, the issues are about graphic quality, along with factions over territory, trade convoys, and lack of loading screens.

Hello Games' "No Man's Sky" is not the first case ASA has investigated, as per reports. Previously, the team tackled issues about calling mobile "Dungeon Keeper" remake "free-to-play" in 2014 and "Aliens: Colinial Marines," which had sharper early trailers than the final game.

Developed by Hello Games, "No Man's Sky" was initially released for Microsoft Windows and PlayStation 4 on August 9.