Speed, bandwidth size and reliability are the main criteria that can be used to determine the quality of any internet service. As a content provider of on-demand internet-streaming media, Netflix is way ahead of its competitors in terms of delivering media content like movies and TV shows. In a recent development, the company has decided to further push the envelope, so to speak.

As one article pointed out, the market for digital streaming is about to get revolutionized as Netflix plans to further boost its current media streaming technology. Internet providers and subscribers will undoubtedly benefit in the process. According to one article published in Variety, the new technology that will be introduced by Netflix will not only improve the quality of video stream but will also reduce the required bandwidth. This means optimal internet connection efficiency. It will unclog the internet networks during peak usage of Netflix streaming services. This is good news for the local and regional internet infrastructures.

Netflix is currently the largest and the most dominant company that provides on-demand media content online. Its wide range of offers allows subscribers to choose what type of content they like to watch any time of the day. Based on a report by Sandvine, the market share of Netflix is 37% of all internet traffic in terms of on-demand media content.

The large pie share of Netflix also means that it is also largely responsible for the network clogs during peak hours of on-demand media use. This results to buffering and the deterioration of video quality. The new technology aims to solve this problem.