With an increasing number of consumers for Apple's latest offering, the iPhone 6 and iPhone 6 Plus, major wireless carriers in the United States have postponed shipments and are currently placing back orders. As for Sprint, the new iPhone devices are a perfect opportunity for the company to compete head to head with other major companies such as Verizon, AT&T, and T-Mobile.
Sprint CEO Marcelo Claure said that bringing iPhone 6 and iPhone 6 Plus to the public syncs with the company's plan to restructure their unlimited data plans. Today, Sprint offers $50 per plan for each device which is cheaper than its usual $60 unlimited data plan for individual customers.
"I did not want to miss out. I think [the iPhone 6] will be the most successful iPhone ever launched," said Claure as reported by CNET. The 43-year-old founder of Brightstar relinquished former Sprint CEO Hesse last August.
Sprint takes advantage of the present iPhone 6 hype by launching a campaign tagged as "iPhone for Life" leasing plan, which is basically renting an iPhone 6 at $20 a month subject for eligibility after two years. Once the contract expires, users can upgrade to a $50 per month subscription of data/text/talk plan.
Notably, Sprint introduces its first ever Family Share Pack that allows a subscriber access to mobile data that can accommodate multiple users at a relatively lower fee than its direct competitors. The Sprint Family Pack is priced at $100 and can support up to 10 devices with 20GB standard data plan.
While other carriers like Verizon and T-Mobile are attracting customers with Wi-Fi Calling, Sprint keeps up with the demand with various practical money-saving plan that suits individual or family customers.
In a statement, Claure extended gratitude to those who worked during the official public sale of iPhone 6 and iPhone 6 Plus that accounted to more than $10 million worth of sales over the first weekend.
"Thanks to all the @Sprint employees today who contributed to the most successful iPhone launch in our history. It's a privilege to lead Sprint," Claure tweeted on September 19.