Erica Campbell's 'More Love' Music Video Premieres; Concept Enforces Strong Bonds for African American Families [WATCH HERE]

Justin SarachikMar 30, 2015 09:02 AM EDT
Ignition PR

Erica Campbell exclusively revealed her new music video "More Love," on VH1 Soul and VH1.com at 6 a.m. EST, and will be running every hour all day.

The video was created by Warryn Campbell, directed by Dale "Rage" Resteghini with executive producer, Joyce Washington and is also available online exclusively on VH1.com. View the video here

"More Love" takes a look at love and takes it back to the 60's to present day and follows the African American community's continued struggle and civil rights pursuit. The video shows scenes from the March on Washington to the L.A. riots culminating to current day protests.

The video features several members of Erica's family, including her three kids, Krista, Zaya and Warryn, III. It is a celebration of family with a simple message; "our community and our world needs more love and it all begins at home with family." 

The music video was written by Erica and husband Warryn Campbell, and was inspired by recent events in Ferguson, MO, Staten Island NY, and various other instances, says a press release.

"The sense of frustration, anger that we all feel, from the civil unrest and tragic deaths in Ferguson, New York and around the world ... We thought it was important to emphasize the importance of love. Love truly does change things. We believe that.," Erica said in the release.

"More Love" is the first single off of Campbell's upcoming album HELP 2.0, which is an updated, re-mix of her exceptional and Grammy Award winning solo project, HELP.

Campbell can also be seen on the 30th Annual Stellar Awards where she will perform "More Love" and "Help." The Awards will air on TV One on Easter Sunday, April 5th.

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