Roughly two weeks until "Doctor Strange" hits U.S. theaters and Marvel's publicity is already in full swing.  

According to reports, actor Benedict Cumberbatch recently dressed up as Doctor Strange and wandered around New York City. Fresh from filming and wearing a full cape, a pair of leather boots and fetching beard, Cumberbatch walked around the city and visited a comic book store with "Doctor Strange" director Scott Derrickson to draw public attention.

In a recent interview with Entertainment Weekly, the actor, who will play the Sorcerer Supreme in the upcoming Marvel film, revealed that it was not the first time he took the streets of the city in character.

"I had some friends who were around on Saturday and they were like, 'Wow, oh my god, you're actually playing a superhero!' I said, 'Let's go to a café,' and we went to this café around the corner. And you know that scene in Ghostbusters where Rick Moranis runs up to the café in Central Park, being chased by the Dog of Doom from the building? And he goes, 'Help me, help!' and bangs against the glass? And everyone in the restaurant sort of drops their cutlery and turns their head and looks? And he squeaks down the glass going, 'Please, help me?' And there's a silence? And you cut back to the dining room and everyone goes, 'Anyway, I was saying, Marjorie just had her face done.' That's pretty much what happened in the café. By the time I left, I was like, 'Hey thanks so much, here's a tip!' It was just a normal thing," Cumberbatch recounted

The actor revealed that his second attempt to dress up as the Sorcerer Supreme did not quite get the same reaction from the public as the first time he had dressed up as a superhero in a café. He said it was probably because it's not very unusual for people in New York to see someone in cape.

"Doctor Strange" had its global premiere in Hong Kong on Oct. 13 and will theaters across the United States on Nov. 4.