 |
 |
|
|
|
| Average Age: 18 |
|
 Under 12 : 11% |
|
|
|
|
Age 12-17 : 36% |
|
|
|
|
Age 18-24 : 30% |
|
|
|
|
Age 25-29 : 15% |
|
|
|
| Age 30-34 : 6% |
|
|
|
| Above 35 : 2% |
|
|
|
|
|
|
|
|
Average HHI: $61,153
|
|
 HHI $50,000+ : 49% |
|
|
|
| HHI $75,000+ : 21% |
|
|
|
| HHI $100,000+ : 8% |
|
|
|
|
|
|
|
 Attended High School : 26% |
|
|
|
| Graduated High School : 31% |
|
|
|
| Attended College : 22% |
|
|
|
| Graduated College : 14% |
|
|
|
| Professional/Managerial : 7% |
|
|
|
|
|
|
|
 Married : 33% |
|
|
|
| Single : 67% |
|
|
|
|
|
|
|
70% of the BREATHEcast audience are active in
ministry at their church.
|
|
 Youth Leader : 26% |
|
|
|
| Small Group Leader : 22% |
|
|
|
| Sunday School Teacher : 16% |
|
|
|
| Young Adult Leader : 14% |
|
|
|
| Music/Choir Leader : 12% |
|
|
|
|
|
|
|
The following items have been purchased in the past
12 months:
|
|
 |
Books/Magazines 98% |
|
|
| |
Music 97% |
|
|
| |
Clothing 91% |
|
|
|
Movies 80% |
|
|
| |
Computer Software 78% |
|
|
|
|
|
|
99% of the BREATHEcast audience have purchased
over the internet. |
|
 |
Internet : 99% |
|
|
| Phone Order
:
25%
|
|
|
|
| Mail Order
:
14%
|
|
|
|
|
| Items purchased via online, phone and mail orders. |
|
| Books : 82% |
|
|
|
| Music
: 73% |
|
|
|
| Clothing
: 46% |
|
|
|
| DVD's
: 34% |
|
|
|
| Computer Software : 29% |
|
|
|
| Computers & Peripherals : 21% |
|
|
|
| Shoes
: 16% |
|
|
|
| Financial/Banking Accounts :
21%
|
|
|
|
| Videos
: 13% |
|
|
|
|
|
|
|
|
|
|
