Tattooed Jesus Ad Leads Texas School to a Lawsuit After Refusing to Run it (VIDEO)

An ad campaign by Christian outreach group, JesusTattoo.org, is filing a lawsuit against a school district in Lubbock Texas because the group is stating the district refused to run a faith-based advertisement on their jumbotron during high school football games.

The advertisement shows a depiction of Jesus' bare chest with words such as: "Outcast," "Addicted," "Hated," and "Faithless," tattooed on his body.

The group behind the ad is Little Pencil LLC., and said the clip is meant to promote the Bible's teachings through modern-day marketing.

When the LLC was not allowed to present the ad, the group Alliance Defending Freedom stepped in and filed a lawsuit in federal court against the district. Alliance Defending Freedom labeled their organization as an "alliance-building legal ministry that advocates for the right of people to freely live out their faith."

According to the lawsuit, the school district would not show the ad on their Jumbotron during high school football games, but according to their claim the district has allowed other faith-based organizations to advertise on it.

School district officials said they have not yet been served with the suit. The district released a statement on Tuesday that read:

"Lubbock ISD has not received any official notification of a lawsuit, nor has the district been served. However, we understand a press release has been sent by the plaintiff's out-of-state attorneys to the local media. We cannot comment on potential pending litigation, but we would always prefer to spend tax dollars in classrooms rather than courtrooms" signed Berhl Robertson, Jr., Ed.D., Superintendent.

The group has erected 50-plus billboards across West Texas already and according to the lawsuit, the clip would have been similar to the Billboards.

"The message is a simple one, Jesus' love is transformative," Ashleigh Sawyer, media relations coordinator for Jesus Tattoo, told the Christian Post of the campaign. "He loves us unconditionally and no matter what you've been marked with, faith in Him and love for others will transform us."

Another man told CBS-affiliate KEYE-TV that the image of Jesus is "blasphemous."

JesusTattoo.org said the controversy is not unwelcome since the controversy point people to their site.

"We're finding that those who visit the website and watch the video come to understand the message of the campaign," Sawyer told the Post. "Certainly, like with all deeply personal relationships, not everyone approves of the image of Jesus with tattoos, but we welcome the controversy because we understand that a dialogue on the issue is the best way to spread the message."

According to ABC News, not all Christians are in opposition of it, some local Christian leaders are in full support of the group's method to draw people's attention.

"I thought that it was cleverly done because, basically, it's a visual of Jesus taking the sins of people and covering them and taking them from an outcast or something and giving them a new start, which is what the gospel is about," David Wilson, a senior pastor at Southcrest Baptist Church in Lubbock, told ABC News. "I looked it up, and I said, this is perfect because it just draws people in here."

Jesus Tattoo has also released a six-minute YouTube video as part of their outreach campaign a clip that has gone viral.