The Instagram Live Video launch was announced earlier this week, which allows people to broadcast even their most sensitive videos without fear about it being spread all over the Internet.
According to the report, the official Instagram Live Video launch won't happen at least in the coming weeks, although no exact release date was given.
"Instagram is going from a place to share highlights to a place where you can share all of the moments of your day in a pressure-free space," Kevin Weil, head of product, told Forbes.
"Now we're launching live video in Instagram Stories and a totally new Instagram Direct," he added. "They're both about being about to share the moments of your day with exactly the audience you want to share with."
Instagram Stories was introduced in August where users can share their stories for the day. With the Instagram Live Video launch, you can broadcast yourself anytime by just swiping right to open the camera then tapping the "Start Live Video" button. The clip can last for as long as 60 minutes.
Your friends will also be notified if they want to watch your live feed. You can pin a comment while you're broadcasting yourself.
The concept is nothing new, of course. There are already several apps that autodelete content right after uploading. There's the Snapchat's own messaging service that permanently deletes the sexy text right after sending it.
But not one of them can stake claim to having the number of users that the social media has with its more than 100 million active users daily. That's something that Facebook can optimize with its Instagram Live Video launch.