Hershey's Kisses Inspire New Yorkers to Share Acts of Kindness With 'Show You Care' Campaign; Parachutes With Messages Drop in Central Park [SEE HERE]

Hershey's kisses
Please note that SoulPancake obtain signed release forms for all participants. Images and video are Courtesy of SoulPancake.

YESTERDAY, Tuesday, October 6, Rainn Wilson's SoulPancake (the creative minds behind Kid President and Kitten Therapy) partnered with Hershey's Kisses chocolate to surprise New York residents by floating #ShowYouCare parachutes over Central Park.

Inspired by the #ShowYouCare campaign video "Strangers Surprised by an Unusual Reminder to Care", New Yorkers and visitors were inspired to share acts of kindness and stories of how they #ShowTheyCare

Hershey's kisses
Please note that SoulPancake obtain signed release forms for all participants. Images and video are Courtesy of SoulPancake.
(Photo : Please note that SoulPancake obtain signed release forms for all participants. Images and video are Courtesy of SoulPancake.)
Hershey's kisses
(Photo : Please note that SoulPancake obtain signed release forms for all participants. Images and video are Courtesy of SoulPancake.)
Hershey's kisses
Please note that SoulPancake obtain signed release forms for all participants. Images and video are Courtesy of SoulPancake.
(Photo : Please note that SoulPancake obtain signed release forms for all participants. Images and video are Courtesy of SoulPancake.)

Here are the facts:

  • 100 parachutes dropped this afternoon in Central Park
  • Over 50 people participated of all ages including children, parents and grandparents!
  • Random acts of kindness included: high-fives, hugs and inspirational stories.
  • Video stories include a woman living #ShowYouCare by raising money for suicide prevention, and a man who gave a generous donation to a talented street performer.
  • People got very involved floating the parachutes onto unsuspecting strangers, spreading the #ShowYouCare message even further!

See exclusive video clips of the event below:

Video Oct 06, 6 29 06 PM.mov
Video Oct 06, 6 25 48 PM.mov
Video Oct 06, 6 08 23 PM.mov