God's Not Dead movie producer Michael Scott has revealed a strong demand from Christians who want to see more films that supports their core values on family and faith.

"There's enough consumers in this space that if you drill down deep and you find the content that they're looking for, you're going to be hugely successful," said Scott, according to Variety. "We're talking 100 million people plus. [Christian] people are waiting to be served content that aligns with their values."

Scott further expressed his thoughts on how vital it is to have a positive message in any form of entertainment, especially in films.

"The engine that drives the train is the message," said Scott. "We start with the message and build the story around it. [The] Trickiest part is how to you bring the story and message together. We've seen so many films with great stories but they miss their mark. You will have a success if you can wrap [the message] up in a great story. When the message and entertainment come together seamlessly, that's when it really works."

He also talked about how it is important to be historically accurate when comes to making Christian films based on the Bible and its main values.

"We went out and surveyed pastors and asked them what were the messages that they were interested in," said Scott. "We really focused every dollar into this marketplace. We screened this movie for 10 - 15,000 pastors and community leaders to get that support and groundswell. Leaders, for the most part, won't get on board with a film unless they see it. You need to understand this audience or you're going to fight through this creative process all the way. You need to align yourself with people who understand what you're going after."

In addition to being the producer of God's Not Dead, Scott is also the managing partner for the Pure Flix movie production company. He explained why his interests involve faith-based films instead of secular movies.

"We want you to feel the victories and the values that reflect the Christian values that we represent," said Scott.