For King & Country Tell Women They are 'Priceless' and 'Matter' with Message of 'Respect and Honor' on Current Tour [VIDEO]

For king & Country

For KING & COUNTRY's duo of brothers, Luke and Joel Smallbone come from a rich Australian family heritage that carries a mantra of a woman's worth as well as proclaiming that chivalry is not dead. This is a message is celebrated in their new behind-the-song video for "Matter," a track, RUN WILD. LIVE FREE. LOVE STRONG.

"Part of the DNA of for KING & COUNTRY is this idea of respect and honor in relationships and women being priceless," Joel said in a press release. "What we've both found in our beliefs as men is that people are made equal. No one is a commodity and everyone deserves to be loved and loved well."

"The best legacy I can leave is if I am a good dad and good husband. If my family environment was out of whack, I don't know if I'd even be able to write songs anymore," said Luke.

for KING & COUNTRY played their multi-week, multi-format No. 1 hit single, "Fix My Eyes," on "Huckabee" this past Saturday, and were featured as the "Hot Star" cover story in POLLSTAR magazine. The story will be chronicled in a Thanksgiving Day The Tennessean cover story, delivered their "Respect & Honor" message to the masses on their "YOU MATTER-THE TOUR."

So far they have sold-out 28 events where tens-of-thousands heard the message from stage, along with the duo's soaring melodies, driving rhythms, theatrical instrumentation and personal themes found in RUN WILD. LIVE FREE. LOVE STRONG. Concert-goers further heard encouragement from for KING & COUNTRY to sponsor needy children through Compassion International, as the "Respect & Honor" message is reinforced through for KING & COUNTRY's merchandise, selling necklaces and bracelets that bear the words "Priceless" and "Respect & Honor."

 

For King & Country
(Photo : Facebook)

 

People are responding across the country, and have sparked small movements from all over. A softball coach in Florida heard the message and decided to give for KING & COUNTRY "Priceless" necklaces to the 30 girls on his softball team. Local radio station, Joy FM (Sarasota, FL), reported that the coach is "teaching these girls the importance of a relationship with God and to dig deeper and thrive as young women of God."

More than 80 thousand "Priceless" necklaces and "Respect & Honor" bracelets combined have been sold.

For King & Country
(Photo : Facebook)

With no opening band on the "YOU MATTER-THE TOUR," for KING & COUNTRY played songs such as "Fix My Eyes," "To The Dreamers," "Shoulders," "It's Not Over Yet," "Without You (feat. Courtney)" and more from their album, which was released Sept. 16 on Word Entertainment.

Seeing more than 7,000 attend their concert at the Sun National Bank Center in Trenton, NJ, more than 6,000 in Louisville, 3,250 people at a sold-out event at Saddleback Church (Lake Forest, CA), 3,000 at a sold-out Chicago event and more sold-out events in cities like Pittsburgh, Detroit (Plymouth, MI), Nashville (Franklin, TN), Indianapolis, Austin, Phoenix (Mesa, AZ), Amarillo and Albuquerque, for KING & COUNTRY continues touring in the New Year as a featured part of the Winter Jam Tour Spectacular.

Watch the Smallbone brothers talk about this very subject with their wives below:

For King & Country with Moriah Peters at K-LOVE Fan Awards 2014