Premier hard rock act Pillar has partnered with Teen Mania, one of the largest youth ministries in America, for promotional efforts of the ministry’s current initiative entitled “Battle Cry.”

Pillar has provided Teen Mania with exclusive use of its current single “Frontline” for use in promotional efforts for “Battle Cry” and will also act as musical headliners for select Battle Cry events including the upcoming gathering in Philadelphia on Saturday, Dec. 19.

The lyrics for “Frontline” read Everybody with your fists raised high, let me hear your battle cry tonight; stand beside, or step aside – we’re on the frontline.

The “Battle Cry” campaign is Teen Mania’s rally to “capture the hearts” of a “generation in crisis.” While 35 percent of the boomer generation (today's adults) hold core biblical beliefs, it's estimated that only 4 percent of their children (this generation of teenagers) will stand firm for Jesus, according to the campaign’s website.

“Music is the soundtrack to the lives of today’s youth,” said Teen Mania producer Doug Rittenhouse. “Pillar’s ‘Frontline’ speaks to the heart and passion of a movement, one that aspires to change the futures of these young people. ‘Frontline’ will be used as a catalyst to rally pastors, churches, and youth group leaders in their quest to incite this generation toward change.”

The music video for “Frontline,” which was produced by Teen Mania’s own Center for Creative Media, can also be viewed by “Battle Cry” members on the campaign’s website for a limited time.

For more information on Pillar and “Battle Cry,” visit www.pillarmusic.com and www.battlecry.com.